Abstract
Information has been known for a comparatively long time as a concept in science. However, it has yet to enter mainstream theoretical physics as an entity which can be computed, and which can lead to meaningful experiments. The purpose of this essay is to discuss how to deal with the physics of info in the Information Age. It also engages the questions of how to define information, and what its true nature is. It is hoped that the essay will bring the concept of data closer to those thinkers familiar with it philosophically but not mathematically, or in a new way to those with expertise in their field. If nothing else, may it excite in the reader a happy and speculative laugh or two!
William Amos Carine